April 2013

Melania Trump Debuts Premiere Skin Care Collection
“Melania™ Caviar Complexe C6”

04/08/2013

For Immediate Release
Melania Trump Debuts Premiere Skin Care Collection
Melania, Caviar Complexe C6™

Luxury skin care, enriched with vitamins and caviar, repairs, hydrates and renews

New York, NY (April 8, 2013): Today, Melania Trump announced the launch of her debut skin care collection, Melania, Caviar Complexe C6™ available at Lord & Taylor stores nationwide. Melania Caviar Complexe C6™ features five signature products enriched with vitamins and caviar to assist in the repair, hydration and renewal of the skin. The collection introduces a revolutionary approach to skin care through key ingredients, including Caviar Complexe C6™ and Lipid Matrix Receptor™ Technology which together address the most advanced signs of aging.

After 10 years of extensive research, Melania and her team of chemists discovered that the cause of aging can be identified in three distinct parts: Loss of Nutrients, Lack of Receptivity and Extrinsic Stress; Melania’s Caviar Complexe C6™ was created to address each of these natural causes. Melania Caviar Complexe C6™ is a synergistic formulation that combines Caviar Complexe C6™ with Lipid Matrix Receptor™ Technology, creating a fusion of nutrients consisting of maximum levels of proteins, collagen builders, oxygen boosters and antioxidants that restore youth to the skin.

"For more than a decade I have of researched and worked with top chemists to identify a new anti-aging treatment – the result of which is my debut skin care collection, Melania Caviar Complexe C6™," said creator Melania Trump. "I have always believed in taking care of yourself both inside and out, and my skin care collection, which truly improves and enhances one’s appearance, does just that. I am proud to bring my passion for healthy and beautiful skin to the world.”

The Melania Caviar Complexe C6™ line features five specialty products:

Fluid Day Serum (1 oz. $150) is enhanced to even complexion and deliver a flawless, airbrushed finish, primed and ready for the next application. Fluid Day Serum should be applied to a clean face, neck and hands either before or after Treatment Eye Repair. Infused with nutrients to help feed the skin, there is a 97% improvement in skin texture in 2 weeks.

Luxe Moisture ( 1.7 oz. $100) is a day cream infused with an added layer of protection to ensure a moisture retaining film which protects the skin from extrinsic environmental effects. Luxe Moisture is intended for everyday use by all skin types. Deeper expression lines are improved after just 2 weeks.

Luxe Night (1.7 oz. $100) a luxurious cream that hydrates intensely as it brightens, imparts luminosity and adds radiance. The ultra luxe formula contains 20 bio-marine minerals and vitamins A through E leaving the skin feeling nourished and rejuvenated.

Cleansing Balm (4 oz. $50) envelopes skin with marine extracts to energize and awaken skin. The proprietary 7–in-1 formula will cleanse, remove eye make-up, provide light hydration, calm skin, tighten pores, increase circulation and increase cellular respiration. Intended for everyday use, skin will be left hydrated and pampered.

Exfoliating Peel (1.7 oz. $60) revives skin through the use of marine extracts and is intended for those who want an intense exfoliation. The 7–in-1 formula will cleanse, exfoliate, provide light hydration, smooth, brighten, even skin tone and energize.

Made of 100% pure Caviar Complexe C6™, the skincare collection maintains the integrity of the formula’s nutrients by importing the caviar from a cultured sturgeon farm in the South of France. The quality control processes ensure the caviar is harvested at optimal ripeness to maximize the nutrients and formulation results. Caviar Complexe C6™ offers six essential nutrient groups to the skin, including proteins, vitamins, minerals, phospholipids, amino acids and water. Each of these nutrients, infused with collagen builders and oxygen boosters, are combined to form Caviar Complexe C6™, which benefits the skin in a number of ways, including:

Essential Fatty Acids Omega-3 and Omega-6:

• Triggers and releases beneficial hormones to help repair damaged skin tissue

• Promotes regeneration of collagen

• Prevents cellular inflammation, one of the leading causes of dermis aging

Vitamins A and E:

• Corrects damaged skin tissue

• Moisturizes deeply

Potassium and Selenium:

• Improves elasticity

• Prevents the premature appearance of wrinkles

• Prevents the erosion of skin tissue

Caviar Complexe C6™ is delivered via Lipid Matrix Receptor™ Technology, a unique delivery system that has a dual approach to repairing and nurturing the skin. Tge LMR Technology and premium certified and standardized antioxidants work together to:


• Awaken the required site of action
• Give skin the ability to repair itself
• Enhance the penetration of the Caviar Complexe C6™ nutrients
• Allow for a targeted and time release of Caviar Complexe C6™, to increase the skin’s receptivity
• Fight free radical damage
• Reinforce the collagen structure
• Help prevent the breakdown of hyaluronic acid
• Inhibit the oxidation of toxins
• Provide future protection against extrinsic and intrinsic stresses

Melania Caviar Complexe C6™ products are intended for everyday use and can be used alone or combined with other products together. The products in the collection range from $50-$150 and are available at Lord & Taylor stores nationwide.

All product claims are substantiated through BioScreen® Clinical Services.

The Packaging
Just as Melania’s appearance suits her sophisticated nature, Melania, Caviar Complexe C6™ packaging gives a distinct modern, clean look to the overall collection. The packaging’s circular, ergonomic design is adorned with her signature script name in her one of her favorite colors, gold.

Melania, Caviar Complexe C6™ Skincare Collection Ad Campaign Imagery
American photographer, Douglas Friedman and Melania Trump reunited as he photographed her for the sexy and sophisticated Melania Caviar ComplexeC6™ campaign. Melania, dressed in chic white cashmere, blasted her favorite music and kept the energy alive throughout the shoot.

About Melania Trump
Melania Trump, Slovenian beauty, is recognized for her savvy sense of style. After obtaining a degree in design and architecture at the University in Slovenia, Melania began jetting between photo shoots around the world. At 5 feet 11 inches, Melania has graced the covers of Vogue, Harper's Bazaar, British GQ, In Style, Vanity Fair, Elle and the famous Sport Illustrated Swimsuit Issue. She has worked with top photographers including Patrick Demarchelier, Helmut Newton, Annie Leibowitz, Arthur Elgort, Ellen Von Unwerth and Mario Testino. Melania's style has always been noted to be one of natural elegance. In the words of designer Manolo Blahnik himself, "She is a true beauty. She has it." Melania Trump is devoted mother, wife, and entrepreneur, model and humanitarian. Melania has served as Honorary Chairwoman for The Boy's Club of NY for five consecutive years and also served as Honorary Chairwoman for Martha Graham Dance Company. She has received accolades for her charity work from The Police Athletic League who honored her with Woman of the Year award and The American Red Cross who awarded her with Goodwill Ambassador for her four years of dedication. In 2010, Melania served as co-chairman of the Palm Beach Heart Ball for the American Heart Association at Mar-A-Lago. Melania launched her successful jewelry collection for QVC, Melania Timepieces & Jewelry in 2010, inspired by the three cities she calls home, New York, Palm Beach and Paris.

After researching and working extensively with chemists for more than 10 years, Melania has added to her already extensive resume her debut Skin Care Collection. Melania Caviar Complexe C6™ is enriched with vitamins and caviar to repair, hydrate and renew the skin.

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